{"id":9,"date":"2023-05-29T11:00:56","date_gmt":"2023-05-29T09:00:56","guid":{"rendered":"http:\/\/presenttrade.cz\/?page_id=9"},"modified":"2024-07-27T11:46:33","modified_gmt":"2024-07-27T09:46:33","slug":"hlavni-strana","status":"publish","type":"page","link":"https:\/\/presenttrade.cz\/","title":{"rendered":"Hlavn\u00ed strana"},"content":{"rendered":"

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Present Trade, s.r.o.<\/p>\n

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Aktivn\u00ed telemarketing v hlavn\u00ed roli<\/h1>\n

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Po zku\u0161enostech z\u00a018-ti let praxe v\u00a0oblasti telemarketingu m\u016f\u017eeme tvrdit, \u017ee aktivn\u00ed telemarketing je st\u00e1le nejefektivn\u011bj\u0161\u00ed formou direct marketingu.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ use_custom_gutter=“on“ gutter_width=“1″ make_equal=“on“ _builder_version=“4.16″ _module_preset=“default“ width=“90%“ width_tablet=“90%“ width_phone=“90%“ width_last_edited=“on|tablet“ max_width=“1170px“ max_width_tablet=“90%“ max_width_phone=“90%“ max_width_last_edited=“on|desktop“ custom_padding=“35px||0px||false|false“ animation_style=“slide“ animation_direction=“bottom“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_button button_url=“#sluzby“ button_text=“\u010c\u00edm V\u00e1m m\u016f\u017eeme pomoci \u2192“ _builder_version=“4.20.4″ _module_preset=“default“ custom_button=“on“ button_text_size=“16px“ button_text_color=“#FFFFFF“ button_bg_color=“#47a145″ button_border_width=“0px“ button_border_color=“#47a145″ button_border_radius=“2.9px“ button_letter_spacing=“0px“ button_font=“Barlow|600|||||||“ button_use_icon=“off“ custom_padding=“15px|35px|16px|35px|false|true“ global_colors_info=“{}“ button_text_color__hover_enabled=“on|hover“ button_text_color__hover=“#000000″ button_bg_color__hover_enabled=“on|hover“ button_bg_color__hover=“#FFFFFF“ button_bg_enable_color__hover=“on“ button_border_color__hover_enabled=“on|hover“ button_border_color__hover=“#FFFFFF“ button_letter_spacing__hover_enabled=“on|desktop“ button_letter_spacing__hover=“0px“][\/et_pb_button][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ _module_preset=“default“ use_background_color_gradient=“on“ background_color_gradient_stops=“rgba(71,161,69,0.88) 0%|rgba(71,161,69,0.88) 100%“ background_color_gradient_overlays_image=“on“ background_color_gradient_start=“rgba(71,161,69,0.88)“ background_color_gradient_end=“rgba(71,161,69,0.88)“ background_image=“http:\/\/presenttrade.cz\/wp-content\/uploads\/2023\/05\/technology-46-5.jpg“ custom_padding=“1px||52px||false|false“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ use_custom_gutter=“on“ gutter_width=“2″ make_equal=“on“ _builder_version=“4.20.4″ _module_preset=“default“ z_index=“159″ width=“90%“ width_tablet=“90%“ width_phone=“90%“ width_last_edited=“on|tablet“ max_width=“1170px“ max_width_tablet=“90%“ max_width_phone=“90%“ max_width_last_edited=“on|desktop“ custom_margin=“-70px||||false|false“ custom_padding=“0px||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ animation_style=“slide“ animation_delay=“500ms“ global_colors_info=“{}“][et_pb_blurb title=“Jak\u00e1 je na\u0161e mise?“ use_icon=“on“ font_icon=“N||divi||400″ icon_color=“#2aa830″ image_icon_width=“65px“ icon_alignment=“left“ content_max_width=“100%“ _builder_version=“4.20.4″ _module_preset=“default“ header_font=“Barlow|700|||||||“ header_font_size=“22px“ header_letter_spacing=“1px“ body_font=“Barlow|600|||||||“ body_text_align=“left“ body_text_color=“#484848″ body_font_size=“16px“ body_line_height=“1.3em“ background_color=“#FFFFFF“ custom_padding=“40px|40px|38px|40px|false|true“ animation=“off“ border_radii=“on|4px|4px|4px|4px“ image_max_width=“65px“ global_colors_info=“{}“]<\/p>\n

\u201ePracujeme pro spokojenost na\u0161ich klient\u016f, chceme, aby korektnost a profesionalita byly na\u0161im standardem.\u201c<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ animation_style=“slide“ animation_delay=“750ms“ global_colors_info=“{}“][et_pb_blurb title=“Jak\u00e1 je na\u0161e vize?“ use_icon=“on“ font_icon=“||divi||400″ icon_color=“#2aa830″ image_icon_width=“65px“ icon_alignment=“left“ content_max_width=“100%“ _builder_version=“4.20.4″ _module_preset=“default“ header_font=“Barlow|700|||||||“ header_font_size=“22px“ header_letter_spacing=“1px“ body_font=“Barlow|600|||||||“ body_text_align=“left“ body_text_color=“#484848″ body_font_size=“16px“ body_line_height=“1.3em“ background_color=“#FFFFFF“ custom_padding=“40px|40px|38px|40px|false|true“ animation=“off“ border_radii=“on|4px|4px|4px|4px“ image_max_width=“65px“ global_colors_info=“{}“]<\/p>\n

\u201eSt\u00e1t se v\u0161eobecn\u011b preferovan\u00fdm partnerem jak pro z\u00e1kazn\u00edky, zam\u011bstnance a obchodn\u00ed partnery. Pru\u017en\u011b reagovat na dynamick\u00fd trend trhu.\u201c<\/p>\n

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Kompletn\u00ed nab\u00eddka slu\u017eeb\u00a0 \u2192<\/p>\n

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Telemarketing je jednou z efektivn\u00edch forem\u00a0p\u0159\u00edm\u00e9ho marketingu. <\/sup><\/p>\n

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Pro\u010d telemarketing?<\/h3>\n

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Po zku\u0161enostech z\u00a018-ti let praxe v\u00a0oblasti telemarketingu m\u016f\u017eeme tvrdit, \u017ee aktivn\u00ed telemarketing je st\u00e1le nejefektivn\u011bj\u0161\u00ed formou direct marketingu.
Jeho nenahraditelnost v\u0161ak spo\u010d\u00edv\u00e1 zejm\u00e9na v jeho obrovsk\u00e9 operativnosti.<\/p>\n

Telemarketing je jednou z efektivn\u00edch forem\u00a0p\u0159\u00edm\u00e9ho marketingu<\/a>. <\/sup><\/h2>\n

Telemarketing je velmi efektivn\u00ed komunika\u010dn\u00ed n\u00e1stroj s\u00a0vynikaj\u00edc\u00ed m\u011b\u0159itelnost\u00ed a\u00a0zp\u011btnou vazbou. D\u00edky interaktivit\u011b v\u00a0komunikaci se z\u00e1kazn\u00edky lze maximalizovat v\u00fdsledky a\u00a0z\u00edsk\u00e1vat i\u00a0ne\u010dekan\u00e9 p\u0159\u00edle\u017eitosti. Je proto z\u00e1kladn\u00edm prost\u0159edkem realizace CRM.<\/p>\n

Aktivn\u00ed nebo pasivn\u00ed telemarketing role jsou jasn\u00e9 hlavn\u00ed komunika\u010dn\u00ed n\u00e1stroje se z\u00e1kazn\u00edky, jsou sou\u010d\u00e1st\u00ed celkov\u00e9ho marketingov\u00e9ho komunika\u010dn\u00edho mixu.
V\u00edme, \u017ee efektivita telemarketingu z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na schopnostech oper\u00e1tora \u2026 na\u0161ich zam\u011bstnanc\u016f. Proto se sna\u017e\u00edme vytv\u00e1\u0159et takov\u00e9 pracovn\u00ed podm\u00ednky, kter\u00e9 budou poskytovat ve\u0161ker\u00fd komfort a z\u00e1zem\u00ed, kter\u00fd si ka\u017ed\u00fd n\u00e1\u0161 zam\u011bstnanec zaslou\u017e\u00ed.<\/p>\n

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Aktivn\u00ed telemarketing<\/span><\/p>\n

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Outbound<\/strong><\/h3>\n

C\u00edlem hovor\u016f je z\u00edskat nov\u00e9ho klienta. Jedn\u00e1 se o nejn\u00e1ro\u010dn\u011bj\u0161\u00ed typ telefon\u00e1tu, kdy se sna\u017e\u00edme potenci\u00e1ln\u00edmu klientovi prodat slu\u017ebu nebo produkt firmy.<\/p>\n

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Pasivn\u00ed telemarketing <\/span><\/p>\n

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Inbound<\/strong><\/h3>\n

C\u00edlem hovor\u016f je vy\u0159izov\u00e1n\u00ed telefon\u00e1t\u016f klient\u016f, kte\u0159\u00ed sami zavolaj\u00ed. Role oper\u00e1tor\u016f v\u0161ak nen\u00ed pasivn\u00ed, proto\u017ee musej\u00ed reagovat na podn\u011bt, \u017e\u00e1dost nebo dotaz klient\u016f.<\/p>\n

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Odd\u011blen\u00fd a p\u0159\u00edm\u00fd mix<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.20.4″ _module_preset=“default“ text_font=“Roboto Condensed||||||||“ text_text_color=“#484848″ text_font_size=“14.1px“ text_line_height=“1.8em“ text_orientation=“center“ custom_margin=“10px||||false|false“ custom_margin_tablet=“||||false|false“ custom_margin_phone=“||||false|false“ custom_margin_last_edited=“off|desktop“ global_colors_info=“{}“]<\/p>\n

V praxi se st\u00e1le v\u00edce setk\u00e1v\u00e1me s propojov\u00e1n\u00ed aktivn\u00edho a pasivn\u00edho telemarketingu. Oper\u00e1tor\u016f se b\u011bhem dne st\u0159\u00eddaj\u00ed p\u0159\u00edchoz\u00ed a odchoz\u00ed hovory (tzv.mix). Mo\u017enost kombinovat ob\u011b techniky umo\u017e\u0148uje maxim\u00e1ln\u011b vyu\u017e\u00edt oper\u00e1tora.<\/p>\n

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Cross-sell<\/strong><\/span><\/p>\n

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C\u00edlem je p\u0159\u00edprodej nebo k\u0159\u00ed\u017eov\u00fd prodej. Jedn\u00e1 s\u00a0eo obchodn\u00ed \u010di marketingovou taktiku, d\u00edky kter\u00e9 prod\u00e1me z\u00e1kazn\u00edk\u016fm v\u00edce zbo\u017e\u00ed. V\u00a0praxi vypad\u00e1 tak, \u017ee k\u00a0hlavn\u00edmu produktu, kter\u00fd si z\u00e1kazn\u00edk kupuje, mu prod\u00e1me je\u0161t\u011b dopl\u0148kov\u00e9 produkty.<\/p>\n

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Welcome calls<\/span><\/span><\/p>\n

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Welcome calls se vyu\u017e\u00edvaj\u00ed p\u0159i uv\u00edt\u00e1n\u00ed nov\u00e9ho z\u00e1kazn\u00edka. Z\u00e1kazn\u00edk je b\u011bhem nich sezn\u00e1men s\u00a0podm\u00ednkami spolupr\u00e1ce, pop\u0159\u00edpad\u011b tak\u00e9 se zp\u016fsobem zach\u00e1zen\u00ed s nov\u00fdm produktem nebo slu\u017ebou, kterou za\u010dal vyu\u017e\u00edvat. Pomoc\u00ed welcome calls se buduje vztah klienta a firmy.<\/p>\n

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Follow-up calls<\/span><\/span><\/p>\n

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Follow-up hovory slou\u017e\u00ed k prohlubov\u00e1n\u00ed vztahu klienta a firmy. Obvykle b\u00fdvaj\u00ed pou\u017e\u00edv\u00e1ny k z\u00edsk\u00e1n\u00ed informac\u00ed o spokojenosti klienta, pop\u0159\u00edpad\u011b s\u00a0poradenstv\u00edm v p\u0159\u00edpadech, \u017ee je klientovi n\u011bco nejasn\u00e9. Nen\u00ed v\u00fdjimkou, \u017ee prost\u0159ednictv\u00edm t\u011bchto hovor\u016f p\u0159ej\u00ed firmy sv\u00fdm klient\u016fm v\u0161e nejlep\u0161\u00ed k sv\u00e1tk\u016fm a narozenin\u00e1m.<\/p>\n

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Pr\u016fzkum trhu<\/strong><\/span><\/p>\n

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Touto cestou je mo\u017en\u00e9 oslovit vybranou c\u00edlovou skupinu respondent\u016f dle podle konkr\u00e9tn\u00edch pot\u0159eb, a to na z\u00e1klad\u011b vhodn\u011b vypracovan\u00e9ho dotazn\u00edku pro konkr\u00e9tn\u00ed marketingov\u00fd a sociologick\u00fd pr\u016fzkum. V\u00fdstupem je vyhodnocen\u00ed a p\u0159esn\u00e1 anal\u00fdza.<\/p>\n

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Sjedn\u00e1v\u00e1n\u00ed sch\u016fzek<\/strong><\/strong><\/span><\/p>\n

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V tomto p\u0159\u00edpad\u011b se jedn\u00e1 o aktivn\u00ed formu telemarketingu se zam\u011b\u0159en\u00edm na nov\u00e9 z\u00e1kazn\u00edky. Klient je c\u00edlen\u00fdmi ot\u00e1zkami veden ke sjedn\u00e1n\u00ed sch\u016fzky.<\/p>\n

[\/et_pb_text][et_pb_button button_text=“Vyu\u017e\u00edt na\u0161ich slu\u017eeb“ button_alignment=“center“ _builder_version=“4.20.4″ _module_preset=“default“ custom_button=“on“ button_text_size=“16px“ button_text_color=“#FFFFFF“ button_bg_color=“#0e2b3d“ button_border_width=“0px“ button_border_color=“#0e2b3d“ button_border_radius=“2.9px“ button_letter_spacing=“0px“ button_font=“Barlow|600|||||||“ button_use_icon=“off“ custom_margin=“25px||||false|false“ custom_padding=“7px|30px|9px|30px|false|true“ global_colors_info=“{}“ button_text_color__hover_enabled=“on|hover“ button_text_color__hover=“#FFFFFF“ button_bg_color__hover_enabled=“on|hover“ button_bg_color__hover=“#47a145″ button_bg_enable_color__hover=“on“ button_border_color__hover_enabled=“on|hover“ button_border_color__hover=“#47a145″ button_letter_spacing__hover_enabled=“on|desktop“ button_letter_spacing__hover=“0px“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ _module_preset=“default“ background_image=“http:\/\/presenttrade.cz\/wp-content\/uploads\/2023\/05\/technology-46-58585.jpg“ custom_padding=“100px||89px||false|“ global_colors_info=“{}“][et_pb_row column_structure=“2_5,3_5″ use_custom_gutter=“on“ gutter_width=“2″ make_equal=“on“ _builder_version=“4.16″ _module_preset=“default“ width=“90%“ width_tablet=“90%“ width_phone=“90%“ width_last_edited=“on|tablet“ max_width=“1170px“ max_width_tablet=“90%“ max_width_phone=“90%“ max_width_last_edited=“on|desktop“ custom_padding=“0px||0px||true|“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.20.4″ _module_preset=“default“ header_3_font=“Barlow|700|||||||“ header_3_text_align=“left“ header_3_text_color=“#FFFFFF“ header_3_font_size=“38px“ header_3_line_height=“1.3em“ max_width=“412px“ module_alignment=“left“ custom_margin=“-5px||||false|false“ header_3_font_size_tablet=““ header_3_font_size_phone=“30px“ header_3_font_size_last_edited=“on|phone“ global_colors_info=“{}“]<\/p>\n

Present Trade, s.r.o.<\/h3>\n

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Jsme mlad\u00e1, dynamicky se rozv\u00edjej\u00edc\u00ed obchodn\u00ed spole\u010dnost, kter\u00e1 se ztoto\u017e\u0148uje s\u00a0definic\u00ed u\u010d\u00edc\u00ed se organizace.\u00a0<\/p>\n

V\u00a0na\u0161\u00ed organizaci lid\u00e9 nep\u0159etr\u017eit\u011b roz\u0161i\u0159uj\u00ed sv\u00e9 schopnosti dosahovat vyty\u010den\u00fdch v\u00fdsledk\u016f, v\u011bnuje se p\u00e9\u010de nov\u00fdm a objeven\u00fdm zp\u016fsob\u016fm my\u0161len\u00ed a kde se lid\u00e9 neust\u00e1le u\u010d\u00ed, jak se spole\u010dn\u011b u\u010dit.\u00a0<\/p>\n

U\u010d\u00edme se, abychom um\u011bli vyhled\u00e1vat st\u00e1vaj\u00edc\u00ed i nov\u00e9 p\u0159\u00edle\u017eitosti, um\u011bli zvednout \u00farove\u0148 st\u00e1vaj\u00edc\u00edch slu\u017eeb a sou\u010dasn\u011b jsme mohli budovat konkuren\u010dn\u00ed v\u00fdhodu. U\u010den\u00ed je zakomponovan\u00e9 do v\u0161ech proces\u016f, co\u017e vede k\u00a0p\u0159irozen\u00e9mu procesu inovac\u00ed a lep\u0161\u00ed t\u00fdmov\u00e9 spolupr\u00e1ci.<\/p>\n

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S na\u0161\u00edm aktivn\u00edm telemarketingem p\u0159in\u00e1\u0161\u00edme do va\u0161\u00ed obchodn\u00ed strategie novou dimenzi. S vy\u0161kolen\u00fdmi a motivovan\u00fdmi oper\u00e1tory se spojujeme s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, abychom jim p\u0159edstavili va\u0161e produkty a slu\u017eby.<\/p>\n

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Hlavn\u00ed partne\u0159i<\/h3>\n

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Present Trade, s.r.o.Aktivn\u00ed telemarketing v hlavn\u00ed roliPo zku\u0161enostech z\u00a018-ti let praxe v\u00a0oblasti telemarketingu m\u016f\u017eeme tvrdit, \u017ee aktivn\u00ed telemarketing je st\u00e1le nejefektivn\u011bj\u0161\u00ed formou direct marketingu.\u201ePracujeme pro spokojenost na\u0161ich klient\u016f, chceme, aby korektnost a profesionalita byly na\u0161im standardem.\u201c\u201eSt\u00e1t se v\u0161eobecn\u011b preferovan\u00fdm partnerem jak pro z\u00e1kazn\u00edky, zam\u011bstnance a obchodn\u00ed partnery. Pru\u017en\u011b reagovat na dynamick\u00fd trend trhu.\u201cKompletn\u00ed nab\u00eddka slu\u017eeb\u00a0 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/presenttrade.cz\/index.php\/wp-json\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/presenttrade.cz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/presenttrade.cz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/presenttrade.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/presenttrade.cz\/index.php\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":17,"href":"https:\/\/presenttrade.cz\/index.php\/wp-json\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":230076,"href":"https:\/\/presenttrade.cz\/index.php\/wp-json\/wp\/v2\/pages\/9\/revisions\/230076"}],"wp:attachment":[{"href":"https:\/\/presenttrade.cz\/index.php\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}